Case studies

Field studies from Indian farms. Each one starts with a problem watched in the row rather than described in a brief, and ends with a tool. Every study reads in full on this page and is also laid out as a PDF you can take away.

Jugaad, Farm Edition

5 field observations

The crop that fell

After a storm flattens a field, harvesting stops being a cutting job and becomes a lifting job. Lodge-Lift raises fallen crop ahead of the blade so the work happens standing up.

5 pages · 4 min read · 18 August 2026

The harvest that kept changing hands

Picking tomatoes was never the slow part. The slow part was everything after. Harvest Bridge brings the container into the harvest path so produce is handled once instead of three times.

5 pages · 3 min read · 25 August 2026

The seed that wouldn't fit

Ginger does not grow in uniform shapes, but planting machines are built as though it does. Rhizo-Drop is a planting pocket that adapts to the rhizome instead of asking the farmer to sort it.

5 pages · 3 min read · 1 September 2026

The 20 metres

The distance from the row to the truck was never the problem. Changing containers was. Field Dock turns the harvest box into the cart, so produce is loaded once and rolled away.

5 pages · 3 min read · 8 September 2026

The harvest wasn't clean

When the digging stops, the sorting starts. Crop Gate uses the way different materials already move to separate groundnut from leaves and stems, so the crop sorts itself.

5 pages · 3 min read · 15 September 2026

VisiLean

6 field observations

Cover of the Evercam integration case study, attaching a camera link and mapping risk fields

Evercam: site cameras that stop unsafe work

Sites already have cameras, used mostly to look back after something has gone wrong. I connected them to the plan, so a risk the camera spots becomes a constraint a person confirms, and the unsafe work stops.

7 min read · 1 February 2026

Cover of the multi-module navigation case study, showing the module switcher

One platform, sold as three products

VisiLean had grown into three products that still navigated like one, so no module could be used or sold on its own. I redesigned the navigation so each module stands alone and opens in its own tab.

6 min read · 4 January 2026

Cover of the changelog export case study, showing the report configuration screen

The meeting recap nobody has to write

Site teams spend two or three hours a morning saying out loud what changed. Every change was already logged, and nobody could read the log. I turned it into a report that writes itself and reaches people without a login.

6 min read · 2 January 2026

Cover of the quality checklist case study, showing all checklists in the VisiLean quality module

Quality checks that unlock in order

On a building site, some inspections must happen in a fixed order. VisiLean's Quality module had no way to say so. I designed sequences, where step 3 stays locked until step 2 is approved, on web and Android, with AI that suggests and people who decide.

14 min read · 2 January 2026

The 2D BIM board with a floor plan, linked zones and live task cards

The site board that is the schedule

Every big construction site plans its day in front of a wall of drawings, magnets and marker pen. Then someone types it all into the planning system again. I designed a board where the shape you draw and the task in the schedule are one record.

15 min read · 1 March 2026

The BIM viewer showing a structural model coloured by storey

The BIM viewer's biggest problem was colour

I checked every part of a BIM viewer that plays the building schedule on a 3D model. I expected to find a missing feature. The biggest problem was colour.

9 min read · 1 April 2026

Independent studies

4 field observations

The Smart Anti-Fog Mirror concept, with its heater, controls and display

A mirror that clears its own fog

You shower, the mirror fogs, and you wipe it with your hand before you can shave. A self-directed product study that went from interviews through to a working concept, and changed its own interview method halfway through.

6 min read · 10 September 2024

The WhatsApp chat list on Android with the search bar highlighted at the top

WhatsApp's search scrolls out of reach

In WhatsApp on Android the search bar scrolls away with the chat list, so reaching it means scrolling back to the top first. The app with the longest chat histories makes search the hardest to reach.

3 min read · 21 May 2024

The Telegram chat list on Android with a category bar added across the top

Where did my Telegram download go?

A two week study of one problem in Telegram on Android. You download a file, and then you cannot find where it went. Heuristic review, two ideas, a paper prototype, a redesign and usability testing.

5 min read · 5 May 2024

Ishaare.com on a phone beside the line Arranged marriages are scary, so we launched Ishaare.com

Ishaare.com, a love marriage platform

A love marriage platform for South Asians, between a dating app and a matrimonial site. A signup split into five steps, ID verification against fake profiles, and limits that make people decide on one prospect before the next.

7 min read · 5 May 2024

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